JWT taps ValueFlash to link clients, customers

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J. Walter Thompson Co., New York, announces an alliance the week of July 24 with Internet direct marketing company ValueFlash.com, a unit of publicly traded CDKnet.com. Under the agreement, two members of JWT's management team will serve on ValueFlash's board and WPP Group-owned JWT has an option to take an equity stake in ValueFlash. JWT will make ValueFlash's Vflash Messenger online marketing technology available to its clients. The computer desktop application lets marketers communicate with their customers online.

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