J. Walter Thompson USA's Detroit office won the Ford Division dealer ad group account in Southern Florida, which includes 28 dealers in Miami, West Palm Beach and Fort Myers' area. JWT
, which now has 53 of 63 Ford's U.S. dealer groups, competed against Beber Silverstein & Partners, Miami; The Ad Team, Miami; and St. John $ Partners, Jacksonville. Incumbent HMC Cooper, Coral Gables, didn't pitch for the account, with estimated annual billings of $17-million. JWT expects to double the staff of seven it has in Coral Gables to handle the account.
Copyright March 2000, Crain Communications Inc.