Miller Brewing Co., Milwaukee, tapped J. Walter Thompson USA, Chicago, to handle Foster's Lager, estimated to be worth $8 million to $13 million. The assignment was made without a review following the folding of longtime Foster's agency Angotti, Thomas, Hedge, New York, into sibling shop Gotham. Angotti launched the popular "How to speak Australian'' TV campaign in 1993, when Miller acquired import and distribution rights to the Australian beer. Miller still has nine Angotti-created Foster's ads for 2000 that it plans to use, and a spokesman said he expected the "Speak Australian'' theme will continue. JWT
just launched its first campaign for Miller Genuine Draft in January.
Copyright April 2000, Crain Communications Inc.