JWT wins Internet consultancy launch

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RIO DE JANEIRO--J. Walter Thompson Co. here has won the business for the new Internet company InVent. Backed by investors from IP.com, InVent aims to turn ideas presented by small Internet companies into practical business propositions.

The business is the first account won by JWT's new digital division, Thompson Digital, which will become a partner in InVent.

An initial print campaign breaks in daily newspapers in Rio de Janeiro and Sao Paulo.

Copyright March 2000, Crain Communications Inc.

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