JWT will provide marketing and advertising planning, as well as creative and media services, for Jaguar Cars in South Africa, Jaguar's newly appointed distributor there. Most recently, Jaguar sales were handled in South Africa by franchisee LSM Distributors.
The return of a independent Jaguar presence is marked this week by the opening of the Jaguar dealership in Sandton, South Africa. Additional dealerships will be opened in Johannesburg, Menlyn, Cape Town and Durban.
Copyright February 1997, Crain Communications Inc.