JWT wins Jaguar account in South Africa

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LONDON -- Jaguar, the British luxury car marque owned by Ford Motor Co., has awarded its advertising account in South Africa to J. Walter Thompson. JWT currently services the corporate Jaguar account from its London office. The Jaguar South Africa Account will be serviced from the JWT office in Johannesburg.

JWT will provide marketing and advertising planning, as well as creative and media services, for Jaguar Cars in South Africa, Jaguar's newly appointed distributor there. Most recently, Jaguar sales were handled in South Africa by franchisee LSM Distributors.

The return of a independent Jaguar presence is marked this week by the opening of the Jaguar dealership in Sandton, South Africa. Additional dealerships will be opened in Johannesburg, Menlyn, Cape Town and Durban.

Copyright February 1997, Crain Communications Inc.

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