Unilever consolidated its $96 million budget for culinary products across Europe with J. Walter Thompson Co. after a showdown against Lowe
Lintas & Partners Worldwide. The move follows Unilever's creation of a central European food and beverage business unit and is in line with its plan to sharply reduce the number of its brands. Unilever is expected to reveal its chosen "power brands" soon, possibly at the Feb. 22 announcement of its preliminary financial results.
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Copyright January 2000, Crain Communications Inc.