K-C HANDS MINDSHARE $100 MILLION EUROPE WORK

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[reigate, surrey, u.k.] Kimberly-Clark Europe has named MindShare to handle its $100 million media planning and buying account. The assignment, cutting out six incumbent media agencies, follows the appointment in February of Oliver Cleaver, former general manager of CIA/Mediahaus Germany, as K-C Europe's media director. The changes are expected to "result in a significant improvement to the media management process and media effectiveness," according to the company. K-C's European creative business is held by Ogilvy & Mather, which handles personal care (Kotex, Depend, Huggies and Pull-Ups brands), and Foote, Cone & Belding, which handles household products (Kleenex, Andrex and Scottex).

Ammirati new business to ex-Burnett exec

[london] Ammirati Puris Lintas has named Martin Copus director of new business, Europe, replacing Ian Creasey, who has moved to Compaq Computer Corp. as regional client services director, Europe/Middle East/Africa. Mr. Copus also was named to the newly created position of worldwide director, APL brand development. Mr. Copus moves from Leo Burnett Co., where he has worked for 20 years in a variety of roles across four continents, most recently in Chicago where he was senior VP.

CNBC Asia claims lead over CNNI

[singapore] CNBC Asia Business News is citing new people meter research as evidence that Asian executives are turning more to its English-language channel for news and information. First-quarter data suggest that after the merger of CNBC and Asia Business News, the new channel has overtaken CNNI across all demographics in Taiwan and in some areas in India, the two Asian markets where viewership in cable and satellite homes is measured by people meters. The results in Taiwan showed that for the first three months of 1998, 27% of all cable and satellite viewers across all demographics watched CNBC Asia Business News compared with 6% who watched CNNI. In India, CNBC Asia Business News topped CNNI in a survey, with a CNBC 2.46% share of all cable and satellite viewers, compared with 0.91% for CNNI.

Arthur Andersen backs CNN business show

[london] A new international edition of the U.S. business program "Business Unusual" began airing to a global audience May 3. Produced by CNN Financial News in New York and tailored for European audiences, the weekly program explores creativity and leadership in a global business environment. Arthur Andersen is global sponsor of the program.

Coke adding plant, expanding in Mexico

[mexico city] Coca-Cola Femsa, Mexico's leading bottler, is investing about $50 million in the first stages of a new plant near Mexico City. The facility in Toluca, located nearly 2 hours west of the capital, will be able to produce three different soft-drink lines. Production of the first line will begin in May, with the other two coming on line in June and July. The plant will turn out larger, non-returnable containers, such as 2-liter bottles.

`Food by weight' plan forces McD to adapt

[sao paulo] A Brazilian phenomenon called "food sold by weight," in which consumers choose what they want to eat and are charged by weight, is jeopardizing the dominance of fast-food restaurants. McDonald's has responded by lowering its prices. French fries are 18% cheaper, and the price of a Big Mac was reduced from $2.72 to $2.59. Cheap food is now king, with many fast-food outlets offering meals for under a dollar. Competition has intensified; 20 years ago, there were 300,000 restaurants, bars and other food outlets in the country, while now there are 756,000.

Japanese eye satellite system for cars

[tokyo] Toyota Motor Corp., Toshiba Corp. and Fujitsu are developing a satellite broadcasting service for moving vehicles that will allow users to receive video programming, sound and data in their cars. The companies plans to set up the service with 30 channels of TV programming by 2000, and can boost the system to accommodate 80 channels. They are aiming to enlist 2 million subscribers by 2003 and 10 million by 2010. Nihon Mobile Broadcasting Corp. will begin with an initial capitalization of $3.8 million. The funds are projected to rise to $305 million in 2002. Front-seat passengers cannot watch TV while the car is moving for safety reasons, but rear-seat monitors allow viewers to watch TV at all times. The service will also allow viewers to access the Internet while in motion.

Toyota, Honda eye sales via convenience stores

[tokyo] Toyota Motor Corp. and Honda Motor Co. will market their new car lineups at convenience stores in the Tokyo area starting this month through personal computers installed at about 1,000 outlets. "Convenience stores are a frequently used retail outlet for younger consumers, and we feel this marketing strategy will help us target younger drivers," a Toyota official said. Under the car-marketing program, the computers will provide information on 60 new Toyota models and 20 new vehicles from Honda in 850 convenience stores. The automakers will provide promotional material; introduce potential customers to the nearest dealership; and allow users the chance to win prizes.

Tobacco rules in Canada upset event sponsorship

[toronto] Event sponsorship in Canada is "in chaos" over new tobacco marketing rules that have led to trouble for event organizers but provide possible opportunities for other industries. New curbs on tobacco sponsorship come into effect Oct. 1, but event organizers across Canada want a delay of between five and seven years to help them attract sponsorships from other marketers. Canada severely limited tobacco sponsorship in April, but federal officials immediately promised changes to loosen restrictions on motorsport races and help events make the move to non-tobacco sponsorship. "These promises have not been fulfilled," claimed a lobbying group. Tobacco marketers spend about $85 million a year on sponsorships and promotions at sports, entertainment and cultural events in Canada.

DMB&B to lead Germany's bid for World Cup

[frankfurt] Deutscher Fussball Bund has named D'Arcy Masius Benton & Bowles to its $12 million marketing effort to bring the World Cup soccer competition to Germany in 2006. Also pitching for the account had been Frankfurt-based Saatchi & Saatchi; Solingen, Germany-based Vonn Mannstein; and Munich-based Abold agency. Germany is competing to host the competition against the U.K. and South Africa. DFB's aim with the campaign is to encourage Germans to support the country's bid. According to a recent survey, 77% of Germans are in favor of it. But if Germany isn't successful in this summer's World Cup, being staged in France, DFB fears the mood may change. Soccer is the German nation's favorite sport. The marketing campaign will kick off in the fall. Germany's $12 million behind this campaign compares with U.K. spending of reportedly twice that amount for its bid to host the event.

GM appoints DMB&B for China corporate effort

[hong kong] General Motors Corp. appointed D'Arcy Masius Benton & Bowles to handle its $3 million corporate advertising account in China, following a four-way pitch against three other GM roster agencies. "The advertising task is important for us," says DMB&B Managing Partner Mark Ingrouille, "and it's crucial for General Motors. GM will be investing huge sums in China over the next few years. The way it communicates its message to the people will have to be handled intelligently, sensitively, and with great impact." The corporate ad account will coincide with the introduction of GM's new models in China, expected by the end of June. Bates China, meanwhile, continues to handle GM's joint venture advertising account, which is separate from the GM corporate account.

Little Tikes debuts with magic shows in India

[bombay] Little Tikes, a popular U.S. toy brand, will introduce 220 products as it tackles India's estimated $100 million toy market this month. Other launches in major cities will follow, in an importing arrangement between Little Tikes and Newar Group. Newar will shun traditional advertising for children's events and promotions like magic shows to drum up publicity.

Publicis commits to Asia expansion

[manila] Publicis, the Paris-based agency network, will expand its Asia-Pacific network from 11 to 18 offices by yearend, according to Regional Director Guillaume Levy-Lambert. "We believe that Asia's economic problems are temporary and short-term and this is where the marketing and brand wars will be waged in the future. That's why we intend to be a major Asian player," he said.

MTV India finds sponsors for film spoof

[bombay] A newly resurgent MTV India, which has doubled its viewership in a little over a year, has announced a fresh line-up of program spoofs on Bollywood, the name by which India's movie industry is popularly known. Starting this month, MTV will air "MTV Hipshakers," a half-hour weekly dance program sponsored by cosmetics company Elle 18; "MTV Filmi Fundas," 3-minute capsules that reveal the A to Z of Bollywood flicks with Pepsi-Cola as the sponsor; and "MTV Question Se Answer Tak," a Liberty footwear-sponsored show about Indian actors and movies. "Bollywood forms an important part of the youth entertainment and thus MTV, through these new programs, aims at taking up film concepts and ideas and presenting them in a way that the youth enjoy," said Natasha Malhotra, executive producer at MTV India.

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