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K-C opens 'Huggies World' Web site

Published on .

Kimberly-Clark Corp., Irving, Texas, launched a Web site for its Huggies diaper brand to mark the 20th anniversary of the product. The "Huggies World" site will include sweepstakes that will award a year's supply of Huggies to one winner each month and collect information to help the brand build its consumer database. The site, K-C's first for a consumer brand, includes parenting advice, activities and games for parents and children.

Copyright March 1998, Crain Communications Inc.

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