Kimberly-Clark Corp., Irving, Texas, launched a Web site for its Huggies
diaper brand to mark the 20th anniversary of the product. The "Huggies World" site will include sweepstakes that will award a year's supply of Huggies to one winner each month and collect information to help the brand build its consumer database. The site, K-C's first for a consumer brand, includes parenting advice, activities and games for parents and children.
Copyright March 1998, Crain Communications Inc.