K-C's Palmer to Take On Additional Responsibilities

CMO Will Add Innovation to Duties; Move Follows Retirement of Key Exec

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BATAVIA, Ohio (AdAge.com) -- Kimberly-Clark Corp. Chief Marketing Officer Tony Palmer will assume additional duties overseeing the company's product development or "innovation" organization in a reshuffling that follows the retirement of another key executive.
Tony Palmer
Tony Palmer

Steve Kalmanson, 55, group president of the company's North Atlantic Consumer Products business, is retiring after 30 years at K-C. He'll be replaced by Robert Abernathy, 53, group president-developing and emerging markets. His post will be filled by Bob Black, 48, chief strategy officer, whose duties overseeing the innovation organization Mr. Palmer will assume.

Rapid shift to nontraditional media
Mr. Kalmanson was a key player in development of such brands as Pull-Ups, Depend and Goodnites during his career at K-C, Mr. Palmer said. He leaves K-C's biggest business at a time when the company has been growing ahead of expectations, with organic sales growth of 6% last year two points ahead of the company's long-term projections, though developing markets, not the North Atlantic, have led that growth.

Mr. Palmer, who joined K-C about 18 months ago as the company's first CMO, has overseen a rapid shift to nontraditional media. The company, in a statement, called his assumption of duties over the innovation organization "a natural progression for K-C, more closely integrating that group with the marketing and brand-building teams that currently report to him."
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