New York digital shop K2 Design announced on Tuesday three new corporate accounts: Nynex
and Mercury Mail
, for interactive advertising and marketing campaigns. K2 estimates spending for these accounts to be $4.5 million. K2 is developing an online direct response campaign for Nynex's ISDN services, driving qualified leads to a Nynex sales channel. For Bellcore, it's developing Internet and intranet strategies, and for Mercury Mail it's creating a new corporate identity.
Copyright July 1997, Crain Communications Inc.