The campaign, created by McSpedden Carey here, features a startled cow with Kahlua bottles for teats and the tagline: "Introducing ready milked Kahlua". Kahlua has about 14% of the 780,000 case liqueur market and is aiming to grow 1% a year. The 200ml pre-mixed bottle has an alcohol volume of 5.5%. Swift's is also aiming at the young market, said Crowther, with a $1m press and magazine campaign from Clemenger BBDO Sydney for ready-mixed Jack Daniels and Cola in a can.
Copyright December 1996, Crain Communications Inc.