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Kaiser Permanente names finalists

Published on .

Kaiser Permanente, Oakland, Calif., named three finalists for its $25 million to $30 million brand image campaign. The three agencies, whittled down from an original list of nine, are Saatchi & Saatchi Worldwide and Grey Advertising, both New York, and Temerlin McClain, Irving, Texas. The three will make final presentations the first week of January and a decision will be made later that month.

Copyright November 1997, Crain Communications Inc.

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