Kaline Out at Ford

Global Media Manager Had Been With Automaker for Over a Decade

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DETROIT (AdAge.com) -- Mark Kaline, the high-profile global media manager of Ford Motor Co., left the automaker this week, he confirmed today.
Mark Kaline
Mark Kaline

Mr. Kaline is a casualty of Ford's latest move, announced in June, to cut 15% of its white-collar staff by Aug. 1.

Ford, Mr. Kaline said, "is under immense pressure and there are good people being let go."

'It's a shame'
"It's a shame, because I love Ford and love Detroit," Mr. Kaline said. "This is the fourth or fifth restructuring at Ford in the past half-dozen years. None of the separations I've seen recently were performance-related."

Mr. Kaline joined Ford in 1997 as broadcast media manager to work with the company's newly formed consolidated media-buying operation. His duties and title later expanded to include global branded entertainment -- identifying, evaluating, executing and measuring Ford's brand integration and product placement efforts with major studios, networks and independent producers.

Four years ago, Ford moved its strategic entertainment planning for all its brands in-house from WPP Group's Amplify, Los Angeles. Mr. Kaline and Miles Romero, brand-media-integration manager, were to be the automaker's "face" in Hollywood, although Mr. Kaline continued to work in Dearborn, Mich., a Ford spokeswoman told Advertising Age at the time. Mr. Kaline worked on deals such as integrating Ford vehicles into Fox TV's "24" and "American Idol."

Prominent figure
Mr. Kaline is a prominent figure in advertising, media and marketing circles. In addition to his duties at Ford, he is chairman of the Association of National Advertisers' TV Committee and serves on the board of directors of the Audit Bureau of Circulation.

Ford did not return calls by press time.
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