KAPLAN THALER TO HANDLE PANASONIC SHAVERS ACCOUNT

Published on .

(May 24, 2001) -- Panasonic, a division of Matsushita Electric Industrial Co., is expected to name Kaplan Thaler Group, New York, as agency for its electric shavers account.

A Panasonic executive said only that the company will decide the week of May 28 between two finalists -- Kaplan Thaler and Kirshenbaum Bond & Partners, New York -- but people familiar with the decision said Kirshenbaum had been dropped.

Warwick Baker O'Neill, New York, previously handled the $10 million account. -- Laura Hughes

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular