Clients at the agency, which has 20 employees and billings of less than $20 million, include Fireman's Fund and Yale-New Haven Hospital, among others. The shop, whose billings peaked at $46 million during the dot-com boom, won a Gold lion at the 2000 Cannes International Advertising Festival for its TV spot for dot-com client Cybercash.
Mr. Loeb said he did not "love" many of the aspects of owning a small agency as he did being a creative director. Mr. Katsin also said that many clients have begun to realize "advertising isn't the one and only silver bullet" which will help business grow. "They are looking for a full court marketing press," he said.
Carlton Taylor, co-creative director with Mr. Loeb at the shop for the past nine years, continues with the shop. Mr. Katsin said he anticipates changing the shop's name by the end of the year. -- Alice Z. Cuneo
Copyright March 2001, Crain Communications Inc.