Katz adds interactive unit

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Katz Media Group, New York, formed an interactive unit called Katz Millennium Marketing to sell space on Web sites, interactive TV projects and online services. Neil Davis, most recently VP-national sales manager of Katz, was named VP-general manager of the new company, to be based in New York. ValuOne Online, a new advertiser-supported interactive shopping service, has signed on as its first client. ValuOne will be available to consumers in mid-1996.

Copyright December 1995 Crain Communications Inc.

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