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KBKIDS.COM BUILDS TOY EXCITEMENT

Published on .

Consolidated Toys' KBkids.com gears up for this holiday's toy war with what's expected to be the largest ad blitz in the category, a $40 million TV, print and outdoor effort tagged "We get toys." Commercials from Goldberg Moser O'Neill, San Francisco, tout free shipping, until Oct. 15 with a $30 order, and easy return at mall stores. "The positioning shows we are a leader in the kids category, not just toys," said KBkids.com CEO Srikant Srinivasan. Copywriter:
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