KBkids picks interactive shop

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KBkids.com, Denver, named Lot21 Interactive Advertising, San Francisco, its first interactive agency of record. The toy site, a joint venture of KB Toys retail store owner Consolidated Stores Corp. and e-tailer BrainPlay.com, this summer named Goldberg Moser O'Neill, San Francisco, to handle its estimated $30 million to $40 million offline ad account.

Copyright October 1999, Crain Communications Inc.

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