Keebler adds Chip-It cracker line

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Keebler Co. is rolling out a line extension of Cheez-It called Chip-It, a thin-sliced snack cracker to compete with Nabisco Biscuit Co.'s Air Crisps. TV tags on existing ads will support the extension, with consumer promotional programs to follow later this summer. Leo Burnett USA., Chicago, is the agency.

Copyright May 1999, Crain Communications Inc.

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