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Keebler spreads peanut butter

Published on .

Keebler Corp., Elmhurst, Ill., is introducing a peanut butter variety of its Fudge Stix and E.L. Fudge brand cookies, and will launch a new spot for its Fudge Shoppe line in October from Leo Burnett USA, Chicago. The commercial depicts a "training session" with the Keebler elves, who are shown how fudge is poured over the cookies.

Copyright August 1998, Crain Communications Inc.

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