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Keebler units sold

Published on .

United Biscuits has agreed to sell Keebler Co.'s cookie and cracker operations to Flowers Industries and the Invus Group Ltd., the U.S. investment arm of Artal Luxembourg, for $500 million. Keebler is the second largest marketer of cookies and crackers in the U.S. with annual sales of $1.5 billion. Flowers, a producer of specialty branded foods, and Invus will acquire Keebler in a 50-50 joint venture.

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