Keeping Up With the Krafts: A Cheat Sheet

What the Upcoming Split Will Look Like

Published on .

With more than $2 billion in worldwide ad spending, Kraft Foods is a marketing giant. But by the end of the year, it will cleave into two smaller -- but still sizable -- companies. One, Mondelez International, is focused on global snacks. The other, Kraft Foods Group, sells mostly grocery brands in North America.What will each look like? Who will lead marketing? Here's a closer look.

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