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(Aug. 10, 2001) -- Kellogg USA is launching a campaign via the Mplayer Entertainment Network for its Corn Pops cereal.

The campaign, tended to play off a series of radio ads, involves a group of 60-second "webisodes" that use Flash animation.

Banners and buttons direct traffic across the Mplayer network to each episode, where players can also e-mail friends, enter a sweepstakes and vote for their favorite in the series. The effort also includes 15-second versions running across Mplayer.

The campaign was produced by Kellogg and its interactive shop, Bcom3 Group's Starcom IP. -- Catharine P. Taylor

Copyright August 2001, Crain Communications Inc.

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