Kellogg consolidates media buying

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Kellogg Co. has consolidated its media buying at Starcom Media Services, Chicago. Starcom already handled the bulk of Kellogg's estimated $300 million account. This will be a gain of $75 million for the company. Previously, J. Walter Thompson, New York, had been agency of record for adult spot TV and print, outdoor and interactive assignments were handled by creative agencies for each individual brand.

Copyright April 1999, Crain Communications Inc.

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