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Kellogg consolidates media at Starcom

Published on .

Kellogg Co. consolidated its $300 million media account at Leo Burnett Co.'s Starcom Worldwide, Chicago. Starcom already held the bulk of the business and is adding an estimated $75 million. J. Walter Thompson USA, Chicago, had adult spot TV buying prior to the consolidation.

Copyright April 1999, Crain Communications Inc.

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