Kellogg, heart group in new promo

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Kellogg Co., Battle Creek, Mich., is tying in with the American Heart Association for a promotion beginning in September, offering on select varieties of its cereal boxes CDs of John Tesh music. The limited-time offer will allow consumers to send in for the music for up to $4.99, and each box will be flagged with heart-healthy tips. This is Kellogg's second tie-in with the AHA's "For Heart's Sake" promotion; other musical artists who have been in the program include Clint Black and Trisha Yearwood.

Copyright August 1998, Crain Communications Inc.

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