Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kellogg, heart group in new promo

Published on .

Kellogg Co., Battle Creek, Mich., is tying in with the American Heart Association for a promotion beginning in September, offering on select varieties of its cereal boxes CDs of John Tesh music. The limited-time offer will allow consumers to send in for the music for up to $4.99, and each box will be flagged with heart-healthy tips. This is Kellogg's second tie-in with the AHA's "For Heart's Sake" promotion; other musical artists who have been in the program include Clint Black and Trisha Yearwood.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: