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Kellogg launches SmartStart site

Published on .

Kellogg Co., which introduced its new SmartStart cereal last month, has put up a portal-style site. The site, developed by Magnet Interactive, Washington, is designed to be a one-stop source for news and information in the morning, with customizable content in daily news, finance, weather stock and other information categories.

Copyright June 1998, Crain Communications Inc.

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