Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kellogg launches SmartStart site

Published on .

Kellogg Co., which introduced its new SmartStart cereal last month, has put up a portal-style site. The site, developed by Magnet Interactive, Washington, is designed to be a one-stop source for news and information in the morning, with customizable content in daily news, finance, weather stock and other information categories.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: