Kellogg launches soy Smart Start

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Kellogg Co. next month will launch its Smart Start Soy Protein cereal, initially in states west of the Mississippi "in areas already familiar with soy protein," a Kellogg spokeswoman said. The company wouldn't comment on timing of the planned national rollout. TV and print, from J. Walter Thompson USA, New York, break in April.

Copyright January 2000, Crain Communications Inc.

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