Kellogg Co., Battle Creek, Mich., today designated President-Chief Operating Officer Carlos Gutierrez to succeed CEO Arnold Langbo, as expected, when he retires in April 1999. Mr. Gutierrez, tapped in June to become president from exec VP-business development, has stated his intention to rebuild the company's position in cereals and restore stability to the category. "My most immediate attention is on restoring both top-line and bottom-line growth to our company," Mr. Gutierrez said. "I am convinced that the key to growth for our company and the category is investment in product innovation, in franchise building marketing and in the accelerated expansion of our convenience foods business." His first challenge will be shepherding a $150 million infusion of marketing spending after a huge reorganization in 1998.
Copyright January 1999, Crain Communications Inc.