Kellogg North America chief is marketer's latest departure

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Kellogg President-North America Tom Knowlton, the cereal marketer's top U.S. official, is leaving, the third major executive departure from Kellogg this month as it shakes up everything from its advertising agency lineup to its work force, where it plans to trim 2,000 jobs. No successor was immediately named. An 18-year Kellogg veteran, Mr. Knowlton was a key figure in Kellogg's response to the cereal industry price-slashing that began in 1996 and has been involved with the company's review of agencies with an eye toward adding a third U.S. shop.

Mr. Knowlton's resignation comes a week after Donald Fritz, president of Kellogg Europe, announced he was leaving; Jeffrey Merrihue, European market development manager, also left Kellogg to join Interpublic Group of Cos.' Initiative Media.

Copyright September 1998, Crain Communications Inc.

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