As part of its partnership, Kellogg will unveil Olympic-themed packages, products and promotions this month.
Eight of the top U.S. Olympic hopefuls will be featured on 75 million packages of Pop-Tarts and cereal brands including Corn Pops and Apple Jacks that will carry offers for a "Grab the Gold, Get the Gear" mail-in promotion featuring 2002 Olympic-themed items.
Kellogg will also introduce more than 2 million packages of special USA Olympic Pop-Tarts.