Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Top U.S. Athletes to Appear on Packages

By Published on .

NEW YORK (AdAge.com) -- Kellogg Co., Battle Creek, Mich., will be the official supplier of cereal, waffles and toaster pastries for the 2002 Olympic Winter Games and the 2002 U.S. Olympic Team.

As part of its partnership, Kellogg will unveil Olympic-themed packages, products and promotions this month.

Eight of the top U.S. Olympic hopefuls will be featured on 75 million packages of Pop-Tarts and cereal brands including Corn Pops and Apple Jacks that will carry offers for a "Grab the Gold, Get the Gear" mail-in promotion featuring 2002 Olympic-themed items.

Kellogg will also introduce more than 2 million packages of special USA Olympic Pop-Tarts.

Most Popular
In this article: