NEW YORK (AdAge.com) -- Kellogg Co., Battle Creek, Mich., will be the official supplier of cereal, waffles and toaster pastries for the 2002 Olympic Winter Games and the 2002 U.S. Olympic Team.
As part of its partnership, Kellogg will unveil Olympic-themed packages, products and promotions this month.
Eight of the top U.S. Olympic hopefuls will be featured on 75 million packages of Pop-Tarts and cereal brands including Corn Pops and Apple Jacks that will carry offers for a "Grab the Gold, Get the Gear" mail-in promotion featuring 2002 Olympic-themed items.
Kellogg will also introduce more than 2 million packages of special USA Olympic Pop-Tarts.
