×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kellogg opts for more TV in Nordic and Baltic regions

Published on .

COPENHAGEN -- Kellogg Nordisk, the company responsible for the distribution and marketing of the company's breakfast cereal products in Finland, Scandinavia and the Baltic countries, will spend more than $52m on marketing this year, with a greater emphasis on TV advertising, says Kellogg Nordisk CEO Peter Eriksen.

The company already put 60% of its $50m marketing warchest into TV, cinema and radio last year, mainly promoting its lead brands Coco Pops, Cornflakes and Frosties.

The 1995 spend was $2m more than for 1994. Kellogg Nordisk uses Leo Burnett Co. and J. Walter Thompson Co.

Copyright September 1996, Crain Communications Inc.

In this article:
Most Popular