Kellogg opts for more TV in Nordic and Baltic regions

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COPENHAGEN -- Kellogg Nordisk, the company responsible for the distribution and marketing of the company's breakfast cereal products in Finland, Scandinavia and the Baltic countries, will spend more than $52m on marketing this year, with a greater emphasis on TV advertising, says Kellogg Nordisk CEO Peter Eriksen.

The company already put 60% of its $50m marketing warchest into TV, cinema and radio last year, mainly promoting its lead brands Coco Pops, Cornflakes and Frosties.

The 1995 spend was $2m more than for 1994. Kellogg Nordisk uses Leo Burnett Co. and J. Walter Thompson Co.

Copyright September 1996, Crain Communications Inc.

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