Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kellogg readies new-product onslaught

Published on .

Kellogg Co. told analysts it will unleash a flood of new products this fall, beginning with Nutri-Grain Twist Bars, a three-item line of bars that contain two flavors, and Lender's Bake at Home bagels. The Nutri-Grain bars will receive a TV campaign from Leo Burnett USA, Chicago, themed "Twisted for twice the taste," in mid-October. The Lender's line will get a TV spot from J. Walter Thompson USA, New York, in early 1999.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: