Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The National Basketball Association thinks Canada is just Gr-r-r-r-reat, and has asked Kellogg Co. and Tony the Tiger to let the country know. Last week, the NBA revealed the logo and nickname for its new Vancouver franchise-the Grizzlies. Starting next week, boxes of Kellogg's Frosted Flakes will carry the team's logo, nickname and information on how to order Grizzlies merchandise.
Most Popular
In this article: