DUBLIN--Irish commercial TV channel TV3 has signed up Kellogg Co. as lead sponsor for its proposed breakfast TV AM, which launches Sept. 20 and airs from 7:00 a.m. to 9:00 a.m. The deal, which runs for two years, is worth $1 million a year. The Kellogg brand will be credited on all TV3's Ireland AM breakfast show imagery, including the opening and closing sequences to the program. Kellogg is already lead sponsor of the "Ian Dempsey Breakfast Show'' on the commercial radio station Today FM.
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