Kellogg Co., Battle Creek, Mich., shifted U.S. creative duties for its Special K and Corn Flakes brands to J. Walter Thompson USA from Leo Burnett
USA, Chicago. Burnett, in turn, was awarded global work for three other Kellogg brands it currently handles in the U.S. - Nutri-Grain bars, Froot Loops and Frosted Flakes. Global duties previously were divided up among various international agencies.
Copyright May 2000, Crain Communications Inc.