Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kellogg shifts ad work to JWT, Burnett

Published on .

Kellogg Co., Battle Creek, Mich., shifted U.S. creative duties for its Special K and Corn Flakes brands to J. Walter Thompson USA from Leo Burnett USA, Chicago. Burnett, in turn, was awarded global work for three other Kellogg brands it currently handles in the U.S. - Nutri-Grain bars, Froot Loops and Frosted Flakes. Global duties previously were divided up among various international agencies.

Copyright May 2000, Crain Communications Inc.

Most Popular
In this article: