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Kelsey Group to study Net-based Yellow Pages

Published on .

Kelsey Group said Thursday it will provide a Web site tracking program, an industry newsletter, an annual conference and an in-depth multi-client market study regarding online Yellow Pages. "There is confusion as to what consumers want and ahat advertisers will pay; our goal is to provide market analysis and direction to help this rapidly growing industry generate the same level of usage and revenues inherent in the print products," said John Kelsey III, president of the Kelsey Group.

Copyright September 1996 Crain Communications Inc.

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