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KENNARD FORESEES OTHER AREAS FOR EXAM

By Published on .

The marketing world has other areas of interest that will be on the early agenda of the newly reconstituted Federal Communications Commission. Among them: media concentration and the need to determine whether broadcasters are adequately meeting public service needs in the new digital era.

New Chairman William Kennard said the commission needs to look at a number of consolidation issues in radio and TV, including the effect on programming diversity.

He said the FCC also needs to look at additional responsibilities that will be

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