Kessler seeks tough tobacco pact

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Former FDA Commissioner David Kessler said any negotiated settlement with the tobacco industry must include ad restrictions, a tobacco industry agreement to pay for an anti-smoking campaign and also grant FDA the right to oversee nicotine content while granting the states the right to regulate tobacco advertising. Separately, Philip Morris Cos. Chairman-CEO Geoffrey Bible told stockholders he was open to "reasonable measures" in tobacco talks but that the company would "vigorously" fight liability claims unless a "balanced" regulatory system can be achieved.

Copyright April 1997, Crain Communications Inc.

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