Ketchum launches eKetchum

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Public relations firm Ketchum, New York, has formed eKetchum, a new media development group. The division will provide interactive communication products and services, including Web sites, intranets, CD-ROM presentations and banner ads, to clients worldwide. eKetchum will be based in Atlanta and will be headed by Paul McKeon, partner-president of Ketchum/Crescent, a Ketchum technology firm. Andy Roach, new media director, will oversee daily operations.

Copyright March 1999, Crain Communications Inc.

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