Ketchum mounts campaign for Ketchum

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Ketchum Advertising next week will begin airing 10-second spots for itself on national and spot TV. Ketchum has offices in New York, Pittsburgh and San Francisco. The ads, which feature only text, music and voices, sell the idea that Ketchum has an aggressive, innovative attitude. One says, "Karl Marx said advertising people are just the maggots that feed off the bloated corpse of capitalism," followed by, "Let's do lunch."

That line and others also will begin appearing on T-shirts worn by bicycle messengers in New York, Pittsburgh and San Francisco. Ketchum has provided hundreds of shirts to messenger services. The total budget for the campaign "approaches" $1 million, the agency said.

Copyright September 1995 Crain Communications Inc.

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