KFC launches 'Buffalo' strips

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KFC Corp., Louisville, Ky., launches network TV advertising today to support the introduction of boneless Spicy Buffalo Crispy Strips. The campaign from Y&R Advertising, New York, explains "the evolution of the mighty buffalo wing," as an animated buffalo snorts his way across the screen. Ads say KFC has taken the Buffalo wing one step further by getting rid of the wing.

Copyright April 1997, Crain Communications Inc.

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