Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


New Campaign Features Former Super Bowl Champs

By Published on .

CHICAGO (AdAge.com) -- KFC today breaks a series of five Super Bowl-themed spots to push its Honey and Spicy BBQ Wings varieties.

The campaign for the Tricon Global Restaurants' chain will feature pitchman Jason Alexander bringing wings to liven up a boring football party. Two guests at the shindig include 1985 Super Bowl champ Chicago Bears teammates Jim McMahon and William "The Refrigerator" Perry.

The effort, from Omnicom Group's BBDO, New York, will run through Feb. 17 on network TV, but not during the Super Bowl. Promos for the wings will run through March.

KFC's ad spending is estimated at $15 million to $20 million, according to one executive with knowledge of the work.

Most Popular
In this article: