KFC READIES ANNIKA SORENSTAM TV SPOT

Female Golf Star to Hawk Chicken Wings

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CHICAGO (AdAge.com) -- Fast-food chain KFC is teeing up a new TV spot July 7
Photo: KFC
Annika Sorenstam will hawk KFC fast food.

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featuring women's golf star Annika Sorenstam to promote chicken wings.

Wing decision
The ad sticks with the Yum Brands chain's recent ad concept that featured the newly minted stars from recent reality TV dating shows having to make a decision, albeit this time not about a a potential mate but about chicken wings. The commercial with Ms. Sorenstam plays off her recent dilemma about playing in a tournament on the men's Professional Golf Association Tour.

The ad plugs KFC's BBQ Boneless Wings and Honey BBQ Wings. A KFC spokeswoman said the spot would break next week but could not immediately confirm additional details.

BBDO
Omnicom Group's BBDO, New York, created the ad. The agency would not discuss the spot and referred calls to KFC.

Last week, KFC said it ended its two-year endorsement deal with the actor Jason Alexander.

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