×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

KFC refuses to remove "inharmonious" ad from Shanghai

Published on .

SHANGHAI -- The Kentucky Fried Chicken Co Ltd is refusing to comply with orders to dismantle its big red-and-white poster ad on the second floor of the Yuyuan Commercial Town - the most famous shopping mall in Shanghai.

The Shanghai-based Wenhui Daily reports that the order was given on the grounds that the ad is not in harmony with the design of the town whose architecture is in the style of the Ming and Qing dynasties.

Also, the KFC Co Ltd put up the poster without applying for permission from the municipal administrative committee of the Nanshi District of Shanghai, in contravention of city regulations.

But KFC has not removed the ad, claiming its sales would drop as a result.

Copyright September 1996, Crain Communications Inc.

Most Popular
In this article: