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KFC refuses to remove "inharmonious" ad from Shanghai

Published on .

SHANGHAI -- The Kentucky Fried Chicken Co Ltd is refusing to comply with orders to dismantle its big red-and-white poster ad on the second floor of the Yuyuan Commercial Town - the most famous shopping mall in Shanghai.

The Shanghai-based Wenhui Daily reports that the order was given on the grounds that the ad is not in harmony with the design of the town whose architecture is in the style of the Ming and Qing dynasties.

Also, the KFC Co Ltd put up the poster without applying for permission from the municipal administrative committee of the Nanshi District of Shanghai, in contravention of city regulations.

But KFC has not removed the ad, claiming its sales would drop as a result.

Copyright September 1996, Crain Communications Inc.

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