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KFC ROLLS NEW ENTREE, OLD TAGLINE

Published on .

KFC launches a new campaign Sept. 9, the 108th anniversary of Col. Sanders' birth, with 30- and 15-second spots introducing the chain's new menu item, Popcorn Chicken, and a $1.99 special offer. The campaign, from Y&R Advertising, New York, features an animated "Little Colonel" character, whose voice is provided by actor Randy Quaid, and returns to the KFC tagline, "We do chicken right."
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