KFC ROLLS NEW ENTREE, OLD TAGLINE

Published on .

KFC launches a new campaign Sept. 9, the 108th anniversary of Col. Sanders' birth, with 30- and 15-second spots introducing the chain's new menu item, Popcorn Chicken, and a $1.99 special offer. The campaign, from Y&R Advertising, New York, features an animated "Little Colonel" character, whose voice is provided by actor Randy Quaid, and returns to the KFC tagline, "We do chicken right."
Most Popular
In this article: