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KFC sandwich may be pushed up

Published on .

KFC may launch its new sandwich line in late August, a month earlier than expected, according to an executive familiar with marketing plans for one region. The company declined to comment. The five-item line is KFC's bid to boost lunch sales. Ads from Y&R Advertising, New York, will feature the animated Col. Sanders character.

Copyright July 1999, Crain Communications Inc.

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