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KFC sponsors Nascar

Published on .

To promote its new Chicken Twister sandwich, KFC has formed a Nascar team. "Team Twister" will race in all three major Nascar series_ Winston Cup, Busch and Craftsman Truck. The first race featuring a member of Team Twister will be the Brickyard 400 in Indianapolis on July 31. The restaurant chain has sponsored Nascar drivers in the past. January & Associates, Charlotte, N.C., handles this promotion.

Copyright July 1997, Crain Communications Inc.

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