Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New KFC spots for BBQ

Published on .

Spots begin airing today on network TV supporting KFC's newest product offering: Honey BBQ Tender Roast chicken. The ads, from Y&R Advertising, New York, feature a small boy whose dogs are only too happy to lick his face when it is smothered in barbecue sauce from eating the chicken. They promote introductory pricing of a $2.99 combo meal, which includes two side dishes. Spending was not disclosed.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: