Spots begin airing today on network TV supporting KFC's newest product offering: Honey BBQ Tender Roast chicken. The ads, from Y&R Advertising, New York, feature a small boy whose dogs are only too happy to lick his face when it is smothered in barbecue sauce from eating the chicken. They promote introductory pricing of a $2.99 combo meal, which includes two side dishes. Spending was not disclosed.
Copyright February 1997, Crain Communications Inc.