Kforce.com eyes Super Bowl

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Jobs site Kforce.com, Tampa, Fla., on the Oct. 14 broadcast of NBC's "Friends" will debut a multimillion-dollar campaign that will include four spots on Super Bowl XXXIV. In addition to network TV, the campaign will use syndicated radio, online and direct mail. The advertising from Grey Advertising, New York, is tagged "Opportunity has a new address."

Copyright October 1999, Crain Communications Inc.

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